Unusual Order

Unusual Order.
I normally do not consider McDonald’s as a proper lunch option, but today I took a chance in experimenting with America’s largest fast-food chain. As I was walking on Park Avenue this afternoon I stopped by the local McDonald’s in order to place this rather unusual order.
I came up to the register and asked for the designated order of one burger from the dollar menu and a small order of fries with no salt. My order was taken by the manager of the shift, she was not extremely surprised by my order but she was very polite and only gave a smile and noted that it was an unusual order for them.
She placed the order on the computer and asked me to wait for a couple of minutes, while she went to personally supervise the number of pickles placed in my burger, then she made sure that the staff started cooking a new portion of fries while taking my portion before they could any salt on it.
The woman returned with my bag and handed it to me with a polite smile.
I would say in general the order was handled in a professional manner due to the fact that it was the shift manager who supervised my order.
The order did not take much time, therefore the organization was relatively efficient; since my order came out exactly as I wanted to it won’t be wrong to say that the communication was also effective.
Even though the order was done correctly they could make more improvements in order to enhance the client’s experience. For example, they could be using headsets in order to communicate more efficiently with each other and not leave the client waiting alone. Maybe the company could encourage the employees to recommend good pairings that would complement the order and provide advise to customers who seem unsure or debating – all that could improve not only the level of clients’ satisfaction but increase the numbers of customers and potentially eliminate the extra waiting time. Ideally the waiting time in McDonald’s should be very minimal, but from the other side I can say that McDonald’s being a fast-food chain is oriented towards a standardized menu orders which can make challenging a preparation of a customized order like this. The organizational structure resembles an assembly line, which could be another reason of why there are might be some difficulties with special orders since every team member needs to know only his part of job.
As the result of the improved management strategy McDonald’s Corporation could benefit from more loyal customers and a higher generation of profits.